I've been doing marketing since 2009. I've told business owners to keep posting, put together content calendars and said many times that you need to show up on social media regularly.<\/p>\n
And yet even I'm tired. Social media fatigue is real, even for marketers.<\/p>\n
It's not the posting itself. What's tiring is feeling like you have to do it all the time. A new video, a new story, a new trend you're supposed to jump on in time. The algorithm changes, and what worked last month doesn't work anymore.<\/p>\n
What you see on social media is tiring, too. Everyone seems to be coping. Everyone has time, energy and great lighting. As a marketer, I know that's not the whole truth. But when you're tired, it's hard to remember.<\/p>\n
I'm at home for now. There's a baby and a 10-year-old, and my days go by feeding, getting someone to sleep and fitting in around the school day. My phone is often in my hand, but not because I have the energy to make content. I scroll because it's easy. And afterwards, I usually feel worse than before.<\/p>\n
I'm not quitting social media. It's part of my job, and I still share my everyday life on TikTok and Instagram. But I tell business owners different things now than I used to:<\/p>\n
That's also why I write this blog. This post will still be here next year.<\/p>\n
If you're tired too, it doesn't make you a bad business owner. It just means something needs to change. For me, right now, that means less, and in my own voice. And sometimes leaving my phone charging in another room.<\/p>","protected":false},"excerpt":{"rendered":"
I\u2019ve been doing marketing since 2009, and even I\u2019m tired of it. Here\u2019s what makes social media so exhausting, and what I tell business owners now.<\/p>","protected":false},"author":5,"featured_media":101246,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[89],"tags":[105,107,106],"class_list":["post-101242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viestinnasta","tag-somemarkkinointi-pienyrittajalle","tag-sosiaalinen-media-ja-jaksaminen","tag-yrittajan-jaksaminen"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t