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From the driver’s seat.
I write about driving a taxi, life and communication. And about exhaustion, money and failure, too. Honest, but never at anyone’s expense.
Does a small business need AI search optimisation (GEO)?
People don't google anymore, they ask ChatGPT. Or so they say. I looked at the numbers, and they tell a slightly different story.
Talk like a human
A sentence no one can disagree with is usually a sentence no one remembers either. Why being genuine matters more now than ever.
Taxi 8 and Tomppa
Number 8 is the taxi’s number, and it belongs to Tomppa. This is what trust looks like when you drive someone else’s taxi.
I had cancer at 18
A dry cough, a CRP of over 300 and fluid filling the space around my lungs. At 18, I was told I had lymphoma.
Driving a taxi as a woman
"Oh, a woman!" Many passengers are surprised to find a woman behind the wheel. This is what the job looks like from the driver's seat.
A €590 website: what you get and what you don’t
People often beat around the bush when it comes to website prices. I'll be upfront: €590 + VAT, and here's everything you get for it.
Two jobs
A lot of people call it a side business or a hustle. For me, two jobs is a solution that works right now. And it costs me sleep.
You don't have to have an opinion
An elderly woman told me about her day, and a passenger told me about their cancer. I would have had an opinion on almost everything. I didn’t say a word.
Tired of social media? No wonder.
I’ve been doing marketing since 2009, and even I’m tired of it. Here’s what makes social media so exhausting, and what I tell business owners now.