by Heidi Uskaure | Oct 25, 2026 | About taxi
When I drive a taxi in Vaasa, I drive Taxi 8. Eight is the taxi's number, and it belongs to Tomi Enlund. To me, he's Tomppa. On this blog, I've written about stories from the back seat, about being a woman behind the wheel, and about how a ride in Taxi 8 was the start of our whole...
by Heidi Uskaure | Oct 11, 2026 | About taxi
Most taxi drivers are still men. That’s why many passengers are surprised to find a woman behind the wheel. Here’s what it’s like to be a female taxi driver in Vaasa. The first reaction Usually it’s a smile or a bit of confusion. “Oh, a woman!” Sometimes people ask if this is...
by Heidi Uskaure | Sep 20, 2026 | About taxi
I've been doing marketing since 2009, more or less. The whole time, the job has been about saying things. What a business should say, how and to whom. I've had to have opinions, and I've been paid for them. Driving a taxi in Vaasa, I've learned that you don't always have to. Sometimes...
