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Does a small business need AI search optimisation (GEO)?

Does a small business need AI search optimisation (GEO)?

by Heidi Uskaure | Nov 8, 2026 | About communication

This autumn's big marketing trend is a three-letter acronym: GEO, or generative engine optimisation. In other words, optimising for AI search. If you've followed the marketing conversation over the past year, you'll know the idea. People don't google anymore, they ask...

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