by Heidi Uskaure | Oct 11, 2026 | About taxi
Most taxi drivers are still men. That’s why many passengers are surprised to find a woman behind the wheel. Here’s what it’s like to be a female taxi driver in Vaasa. The first reaction Usually it’s a smile or a bit of confusion. “Oh, a woman!” Sometimes people ask if this is...
by Heidi Uskaure | Sep 20, 2026 | About taxi
I've been doing marketing since 2009, more or less. The whole time, the job has been about saying things. What a business should say, how and to whom. I've had to have opinions, and I've been paid for them. Driving a taxi in Vaasa, I've learned that you don't always have to. Sometimes...
